This project involved launching a 6-week advertising campaign in NIL Newswire, ON3, and Extra Points. The objective was to create a suite of Teamworks Influencer ads to showcase the new look of the Teamworks brand and reinforce our leadership in the NIL space.
The ads were designed to be broad-based, highlighting our comprehensive NIL management solutions and innovative market approach. They included static and motion options in various sizes, featuring engaging visuals such as phone screens displaying NIL functionalities, and were accompanied by strong calls-to-action to ensure click-throughs.
This set of ads were used as a media test campaign for military marketing, looking to drive viewers back to a recent blog post. The goal was to create awareness for Teamworks' recruiting technology and generate leads for our Tactical sales teams. Ads were placed on LinkedIn and Defensenews.com and specifically targeted military and recruiting professionals. The campaign featured various ad formats and sizes, focusing on personalized communication technology and its impact on military recruiting efficiency.
