Overview
Each year, the National Association of Collegiate Directors of Athletics (NACDA) hosts its flagship event, and in doing so makes it the largest gathering of intercollegiate athletics administrators in the nation. At this event, we organized a large party to foster connections and drive our business pipeline, providing ample opportunities for networking and relationship-building within the industry.
Approach
With NACDA 2024 taking place in Vegas, we chose to highlight the Vegas Sign as our signature graphic, making an appearance on the email invitation. I designed "Check Teamworks" shirts in our Operations Blue, ensuring staff would stand out at a larger event and spark conversation with attendees.
